The Full Cup Collective Group Coaching
You give everything. Now it’s your turn to receive. Join a community of hospitality leaders ready to move through burnout and uncertainty to build lives of freedom, balance and choice.
You didn't get into hospitality to feel exhausted, overextended, and stuck in survival mode. But burnout, people-pleasing, and perfectionism are occupational hazards in an industry that runs on relentless giving — and they have a way of quietly hollowing out even the most passionate leaders.
The Full Cup Collective is a group coaching program designed specifically for hospitality leaders who are ready to trade overwhelm for freedom, balance, and choice. Twice a month, for 90 minutes, you'll gather with a carefully curated group of peers who get it — the pressure, the pace, and the personal toll — to do the deep work of sustainable change, together.
And there's real power in that "together." Research confirms that group coaching fosters individual learning, critical reflection, well-being, and social support in ways that complement and reinforce personal growth. It's also a more accessible investment than one-on-one coaching, making professional development available to leaders at every level.
Because you can't pour from an empty bottle. And the industry needs you full. Book a free 30-minute call below to see if The Full Cup Collective is right for you.
Why Work With Lori?
Expertise You Can Trust
Lori is an ICF-certified Professional Coach (PCC) with specialized training in trauma-informed coaching, group coaching, and organizational mindfulness. Named "Best Career & Life Coach of Sonoma County" two consecutive years by The North Bay Bohemian.
Your Industry Insider
With decades immersed in the wine world, Lori speaks your language. Her WSET Advanced Certificate (with distinction) and pioneering advocacy for organic and biodynamic wines reflect a deep commitment to the craft—and firsthand experience with wineries and hospitality businesses across the globe.
Results-Driven Sales & Marketing Insight
Lori has sold to the nation's most discerning sommeliers, retailers, and distributors—and held records for exceptional performance doing it. Fifteen years crafting brand narratives and content strategies across hospitality, wellness, and tourism means she understands what actually drives success in your market.
Coaching that Goes Deeper
Lori's trauma-informed approach dismantles limiting beliefs and transforms overworked, reactive teams into productive, mindful, and collaborative cultures. The goal isn't just better performance—it's building something sustainable that elevates your team, your profitability, and your guest experience.
Bold Coaching for Uncertain Times
Lori has navigated three recessions, a pandemic, and seismic shifts in consumer behavior. That perspective shapes everything about how she coaches—bold, honest, and deeply caring. Uncertain times call for experienced leaders. She's here to help you become one.
Learn More About Coaching
Whether you're navigating a career shift, looking for more fulfillment, or simply curious about coaching, I'd love to hear from you. Fill out the form and I'll be in touch soon.
Coaching Services with Lori Varsames
Lori works with clients individually, in groups, and in teams. Her work is grounded in trauma-informed coaching and organizational mindfulness, because the hard stuff in hospitality is rarely just operational.
Coaching Leaders at Top Wineries and Restaurants
Individual Coaching
Give yourself the space to cut through the noise. Individual coaching helps you break fixed mindsets, silence self-sabotage, and show up as the grounded, capable leader your business — and your team — deserves.
The Full Cup Collective Group Coaching
You give everything. Now it’s your turn to receive. Join a community of hospitality leaders ready to move through burnout and uncertainty to build lives of freedom, balance and choice.
Team & Partner Coaching
Great teams and partnerships don't happen by accident. Team and partner coaching builds the trust, communication, and emotional intelligence you need to tackle challenges together—and actually succeed.
