Individual Coaching
Give yourself the space to cut through the noise. Individual coaching helps you break fixed mindsets, silence self-sabotage, and show up as the grounded, capable leader your business — and your team — deserves.
For leaders in hospitality, executive coaching is one of the most powerful investments you can make — in yourself, your team, and your long-term success. Beyond addressing business challenges, it works on a deeply personal level, helping you sidestep fixed mindsets and self-sabotaging behaviors to become the most grounded and capable version of yourself.
Over a minimum of six months, we'll work together to move you toward your goals, both personal and professional. Because at the end of the day, one aspect of life can't help but spill over into the other.
And the science backs this up. Research confirms that coaching delivers real, measurable results. A landmark study found coaching to have a positive and significant impact on both leadership and personal outcomes, while a global PwC/ICF survey reported an average ROI of seven times the cost of coaching. Eighty percent of clients report increased self-confidence, 70% see improved work performance and relationships, and 86% of organizations recoup their investment.
Whether the goal is stronger leadership, better communication, sustainable behavior change, or navigating the unique pressures of the hospitality industry, the evidence is clear: coaching works. And in a field where emotional intelligence isn't just a soft skill but a survival skill, it may be the most important investment you ever make.
Why Work With Lori?
Expertise You Can Trust
Lori is an ICF-certified Professional Coach (PCC) with specialized training in trauma-informed coaching, group coaching, and organizational mindfulness. Named "Best Career & Life Coach of Sonoma County" two consecutive years by The North Bay Bohemian.
Your Industry Insider
With decades immersed in the wine world, Lori speaks your language. Her WSET Advanced Certificate (with distinction) and pioneering advocacy for organic and biodynamic wines reflect a deep commitment to the craft—and firsthand experience with wineries and hospitality businesses across the globe.
Results-Driven Sales & Marketing Insight
Lori has sold to the nation's most discerning sommeliers, retailers, and distributors—and held records for exceptional performance doing it. Fifteen years crafting brand narratives and content strategies across hospitality, wellness, and tourism means she understands what actually drives success in your market.
Coaching that Goes Deeper
Lori's trauma-informed approach dismantles limiting beliefs and transforms overworked, reactive teams into productive, mindful, and collaborative cultures. The goal isn't just better performance—it's building something sustainable that elevates your team, your profitability, and your guest experience.
Bold Coaching for Uncertain Times
Lori has navigated three recessions, a pandemic, and seismic shifts in consumer behavior. That perspective shapes everything about how she coaches—bold, honest, and deeply caring. Uncertain times call for experienced leaders. She's here to help you become one.
Learn More About Coaching
Whether you're navigating a career shift, looking for more fulfillment, or simply curious about coaching, I'd love to hear from you. Fill out the form and I'll be in touch soon.
Coaching Services with Lori Varsames
Lori works with clients individually, in groups, and in teams. Her work is grounded in trauma-informed coaching and organizational mindfulness, because the hard stuff in hospitality is rarely just operational.
Coaching Leaders at Top Wineries and Restaurants
Individual Coaching
Give yourself the space to cut through the noise. Individual coaching helps you break fixed mindsets, silence self-sabotage, and show up as the grounded, capable leader your business — and your team — deserves.
The Full Cup Collective Group Coaching
You give everything. Now it’s your turn to receive. Join a community of hospitality leaders ready to move through burnout and uncertainty to build lives of freedom, balance and choice.
Team & Partner Coaching
Great teams and partnerships don't happen by accident. Team and partner coaching builds the trust, communication, and emotional intelligence you need to tackle challenges together—and actually succeed.
